Updated October 8, 2026 · Lukáš Březina

What should a cleaning business website include?

Before anyone lets a cleaner into their home or office, they want three answers: what exactly gets cleaned, roughly what it costs, and whether they can trust you. A cleaning business website should answer all three on one page — then make it easy to ask for a quote or set up a regular clean.

What do people check before they book a cleaner?

What's included in each kind of clean. A standard clean, a deep clean and a move-out clean mean different things to different companies. Spell it out: inside the oven? inside the fridge? baseboards, blinds, inside cabinets? This list is what people compare you on.
Prices, or at least "from" prices. And how you price — by bedrooms and bathrooms, by the hour, or a flat rate. More on this below.
Where you clean. The towns or neighborhoods you cover, named. If you charge extra past a certain distance, say so.
Who will actually come. A photo of you and your team, and a line on how you work — "the same cleaner every visit" is a strong promise if you can keep it.
Trust facts you can back up. Insured, bonded, background-checked — whichever are true for you, and nothing that isn't.
Before-and-after photos. A grimy oven and a clean one says more than a paragraph. Real jobs, taken with the client's OK, with no faces or house numbers in the frame.
Recurring options. Weekly, every two weeks, monthly — and whether regular clients pay less per visit. This is where your steady income comes from, so make it easy to say yes to.
The practical stuff. Do you bring supplies? Pets OK? Do they need to be home, or can they leave a key? How much notice to cancel, and how they pay. Answering these up front saves you the same five text messages with every new client.
An easy way to get a quote. A short form and a phone number you're happy to get texts on.

Send us your price list and see your site.

A flyer photo or your Facebook page is enough to start. Free to look at, $59 a year if you keep it.

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Should a cleaning business put prices on its website?

For home cleaning, yes — at least starting prices. Someone choosing a cleaner usually has three tabs open, and the one that says "call for a quote" with no number is the first to close. You don't need a full price sheet. "Standard clean from $… for a two-bedroom", "deep clean from $…", "move-out from $…" plus one line on what moves the price — size, pets, how long since the last clean — is enough to start the conversation at the right number.

For commercial cleaning it's different. Offices vary too much to price from a website, and clients expect a walk-through first. There, say what you clean, how often you can come, and invite them to book a walk-through.

What does "bonded and insured" mean, and should my site say it?

They're two different things. Insured usually means general liability insurance: it covers accidents, like a cleaner breaking something valuable or someone getting hurt. Bonded means you've bought a janitorial (surety) bond, which pays your client back if an employee steals from them. With a bond, your business then has to repay the bond company, so it protects the client more than it protects you. Many commercial clients won't sign a contract without both.

Put on your site only what's true, in plain words: "Insured and bonded", "Every cleaner background-checked", "Fully insured — certificate on request". If you're a solo cleaner who isn't bonded, don't say you are; "insured, and I clean every home myself" is a real selling point of its own. And if someone asks for your certificate of insurance, be ready to send it the same day.

Is a house cleaning site different from an office cleaning site?

House cleaning and maid services: The page sells trust and convenience. Faces, warm wording, clear "from" prices, what's included, recurring options, reviews from neighbors. The quote form asks about bedrooms, bathrooms, pets and preferred days.
Move-out and move-in cleaning: A deadline business. Say how soon you can come, that you work with landlords and real estate agents if you do, and list what a move-out clean covers in detail — inside appliances, cabinets, closets — because that's what a deposit inspection checks.
Commercial and office cleaning: The page sells reliability. Square footage you handle, after-hours schedules, what's in scope (restrooms, kitchens, trash, floors), that you're insured and bonded, and a few local businesses you clean for. The form asks for a walk-through, not a price.

If you do both, one page with two clearly labeled sections works fine. Homeowners skip the office part and office managers skip the home part.

Quote form or online booking?

Usually both, for different people. A first-time client needs a quote, because a one-bedroom condo and a five-bedroom house with two dogs are not the same job — so the form asks the questions you'd ask on the phone, and photos of the space are welcome. Once someone is a regular, a booking link saves you both the back-and-forth. If you already use Square Appointments, Calendly or Google Calendar's appointment booking, your site can link to it or show it right on the page. We wrote up how to add online booking to your website step by step. Want a deposit for move-out jobs? A Stripe payment link can sit behind a "Pay deposit" button.

What would a house cleaning site say?

Here's the shape of a one-page site for a small home cleaning business, top to bottom. The prices are left blank on purpose — yours depend on your area.

Example — a made-up business

Top: "Bright Corner Cleaning — home and move-out cleaning in Lakewood and Glen Hollow. The same cleaner every visit." Buttons: Get a quote and Text (555) 010-0177.
Standard clean, from $[__]: kitchen counters and appliances outside, bathrooms, dusting, vacuum and mop, beds made, trash out.
Deep clean, from $[__]: everything above, plus baseboards, door frames, light fixtures, inside the microwave, cabinet fronts.
Move-out clean, from $[__]: deep clean plus inside the oven, fridge, cabinets, drawers and closets.
Regular cleans: "Weekly, every two weeks or monthly. Regular clients save $[__] a visit."
About us: a photo of Maria and her team of three. "Insured and bonded. Every cleaner background-checked." (Only what's true for you.)
Before and after: four photo pairs — an oven, a shower, a kitchen floor, an empty apartment.
Good to know: "We bring all supplies. Pets welcome. Leave us a key or a door code. Free cancellation up to 24 hours before. Pay by card after the clean."
Quote form: name, phone, address or ZIP, bedrooms, bathrooms, pets, type of clean, preferred days.
Bottom: a link to Google reviews, the area you cover, phone and hours.

How do I change prices or add a spring-cleaning offer?

Write it in a sentence — "raise the standard clean to $… and add a spring deep-clean offer until May 31" — in the WebSmoothly chat, or from ChatGPT or Claude. You check it in a preview, then publish. Thirty edits a year are included, and 30 more cost $9.99, which covers seasonal offers, new photos, a new town and a price change with plenty to spare.

Where we're weaker

We build your website, not your scheduling system. There are no client logins, no automatic recurring billing, no reminder texts and no crew scheduling — dedicated cleaning-business software does those, and your site can send people to it. There's no instant price calculator either; the quote form does that job. We build one strong page, not a large multi-page site.

Questions cleaning business owners ask

Do I need a website if my clients come from Facebook groups and word of mouth?: Word of mouth is the best source there is, and a website doesn't replace it. It catches it: the person who got your name from a neighbor will look you up before they text you, and a page with your prices, what's included and your reviews turns that look into a booking. More in do I need a website?.
How much does a cleaning business website cost?: With us, $59 a year: a .com in your name, hosting and 30 edits a year, with no monthly fee, and the price stays $59 when you renew. For the wider picture, see how much a small business website costs.
Where do quote requests go?: To your email inbox, with everything the client filled in and any photos they attached.
How long does it take to get the site?: A first working version is ready in about ten minutes after you describe your business — your services, prices, area, a few photos. Polishing it until it's really yours usually takes about two hours of back-and-forth. The draft is free; you pay only to go live on your own .com.

How we checked: the difference between being bonded and being insured is summarized from Insureon's guide to janitorial bonds and Bryant Surety Bonds' explainer, read on October 8, 2026. It's a general description, not insurance advice — ask your insurer what your own policy and bond cover. We left prices out on purpose: cleaning rates vary too much from town to town for a national number to help you.

Tell us what you clean, where, and what it costs, and we'll build the page. Looking costs nothing, and you decide afterwards.

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