# What should a cleaning business website include? *Updated October 8, 2026 — Lukáš Březina, WebSmoothly* Before anyone lets a cleaner into their home or office, they want three answers: **what exactly gets cleaned, roughly what it costs, and whether they can trust you**. A cleaning business website should answer all three on one page — then make it easy to ask for a quote or set up a regular clean. ## What do people check before they book a cleaner? - **What's included in each kind of clean.** A standard clean, a deep clean and a move-out clean mean different things to different companies. Spell it out: inside the oven? inside the fridge? baseboards, blinds, inside cabinets? This list is what people compare you on. - **Prices, or at least "from" prices.** And how you price — by bedrooms and bathrooms, by the hour, or a flat rate. More on this below. - **Where you clean.** The towns or neighborhoods you cover, named. If you charge extra past a certain distance, say so. - **Who will actually come.** A photo of you and your team, and a line on how you work — "the same cleaner every visit" is a strong promise if you can keep it. - **Trust facts you can back up.** Insured, bonded, background-checked — whichever are true for you, and nothing that isn't. - **Before-and-after photos.** A grimy oven and a clean one says more than a paragraph. Real jobs, taken with the client's OK, with no faces or house numbers in the frame. - **Recurring options.** Weekly, every two weeks, monthly — and whether regular clients pay less per visit. This is where your steady income comes from, so make it easy to say yes to. - **The practical stuff.** Do you bring supplies? Pets OK? Do they need to be home, or can they leave a key? How much notice to cancel, and how they pay. Answering these up front saves you the same five text messages with every new client. - **An easy way to get a quote.** A short form and a phone number you're happy to get texts on. Build your website: https://www.websmoothly.com/get-started — a flyer photo or your Facebook page is enough to start. Free to look at, $59 a year if you keep it. ## Should a cleaning business put prices on its website? For home cleaning, yes — at least starting prices. Someone choosing a cleaner usually has three tabs open, and the one that says "call for a quote" with no number is the first to close. You don't need a full price sheet. "Standard clean from $… for a two-bedroom", "deep clean from $…", "move-out from $…" plus one line on what moves the price — size, pets, how long since the last clean — is enough to start the conversation at the right number. For commercial cleaning it's different. Offices vary too much to price from a website, and clients expect a walk-through first. There, say what you clean, how often you can come, and invite them to book a walk-through. ## What does "bonded and insured" mean, and should my site say it? They're two different things. **Insured** usually means general liability insurance: it covers accidents, like a cleaner breaking something valuable or someone getting hurt. **Bonded** means you've bought a janitorial (surety) bond, which pays your client back if an employee steals from them. With a bond, your business then has to repay the bond company, so it protects the client more than it protects you. Many commercial clients won't sign a contract without both. Put on your site only what's true, in plain words: "Insured and bonded", "Every cleaner background-checked", "Fully insured — certificate on request". If you're a solo cleaner who isn't bonded, don't say you are; "insured, and I clean every home myself" is a real selling point of its own. And if someone asks for your certificate of insurance, be ready to send it the same day. ## Is a house cleaning site different from an office cleaning site? - **House cleaning and maid services** — The page sells trust and convenience. Faces, warm wording, clear "from" prices, what's included, recurring options, reviews from neighbors. The quote form asks about bedrooms, bathrooms, pets and preferred days. - **Move-out and move-in cleaning** — A deadline business. Say how soon you can come, that you work with landlords and real estate agents if you do, and list what a move-out clean covers in detail — inside appliances, cabinets, closets — because that's what a deposit inspection checks. - **Commercial and office cleaning** — The page sells reliability. Square footage you handle, after-hours schedules, what's in scope (restrooms, kitchens, trash, floors), that you're insured and bonded, and a few local businesses you clean for. The form asks for a walk-through, not a price. If you do both, one page with two clearly labeled sections works fine. Homeowners skip the office part and office managers skip the home part. ## Quote form or online booking? Usually both, for different people. A first-time client needs a quote, because a one-bedroom condo and a five-bedroom house with two dogs are not the same job — so the form asks the questions you'd ask on the phone, and photos of the space are welcome. Once someone is a regular, a booking link saves you both the back-and-forth. If you already use Square Appointments, Calendly or Google Calendar's appointment booking, your site can link to it or show it right on the page. We wrote up [how to add online booking to your website](https://www.websmoothly.com/guides/online-booking-on-your-website) step by step. Want a deposit for move-out jobs? A Stripe payment link can sit behind a "Pay deposit" button. ## What would a house cleaning site say? Here's the shape of a one-page site for a small home cleaning business, top to bottom. The prices are left blank on purpose — yours depend on your area. > **Example — a made-up business** > > 1. **Top:** "Bright Corner Cleaning — home and move-out cleaning in Lakewood and Glen Hollow. The same cleaner every visit." Buttons: *Get a quote* and *Text (555) 010-0177*. > 2. **Standard clean, from $[__]:** kitchen counters and appliances outside, bathrooms, dusting, vacuum and mop, beds made, trash out. > 3. **Deep clean, from $[__]:** everything above, plus baseboards, door frames, light fixtures, inside the microwave, cabinet fronts. > 4. **Move-out clean, from $[__]:** deep clean plus inside the oven, fridge, cabinets, drawers and closets. > 5. **Regular cleans:** "Weekly, every two weeks or monthly. Regular clients save $[__] a visit." > 6. **About us:** a photo of Maria and her team of three. "Insured and bonded. Every cleaner background-checked." *(Only what's true for you.)* > 7. **Before and after:** four photo pairs — an oven, a shower, a kitchen floor, an empty apartment. > 8. **Good to know:** "We bring all supplies. Pets welcome. Leave us a key or a door code. Free cancellation up to 24 hours before. Pay by card after the clean." > 9. **Quote form:** name, phone, address or ZIP, bedrooms, bathrooms, pets, type of clean, preferred days. > 10. **Bottom:** a link to Google reviews, the area you cover, phone and hours. ## How do I change prices or add a spring-cleaning offer? Write it in a sentence — "raise the standard clean to $… and add a spring deep-clean offer until May 31" — in the WebSmoothly chat, or from [ChatGPT or Claude](https://www.websmoothly.com/chatgpt-and-claude). You check it in a preview, then publish. Thirty edits a year are included, and 30 more cost $9.99, which covers seasonal offers, new photos, a new town and a price change with plenty to spare. ## Where we're weaker We build your website, not your scheduling system. There are no client logins, no automatic recurring billing, no reminder texts and no crew scheduling — dedicated cleaning-business software does those, and your site can send people to it. There's no instant price calculator either; the quote form does that job. We build one strong page, not a large multi-page site. ## Questions cleaning business owners ask ### Do I need a website if my clients come from Facebook groups and word of mouth? Word of mouth is the best source there is, and a website doesn't replace it. It catches it: the person who got your name from a neighbor will look you up before they text you, and a page with your prices, what's included and your reviews turns that look into a booking. More in [do I need a website?](https://www.websmoothly.com/do-i-need-a-website). ### How much does a cleaning business website cost? With us, $59 a year: a .com in your name, hosting and 30 edits a year, with no monthly fee, and the price stays $59 when you renew. For the wider picture, see [how much a small business website costs](https://www.websmoothly.com/how-much-does-a-website-cost). ### Where do quote requests go? To your email inbox, with everything the client filled in and any photos they attached. ### How long does it take to get the site? A first working version is ready in about ten minutes after you describe your business — your services, prices, area, a few photos. Polishing it until it's really yours usually takes about two hours of back-and-forth. The draft is free; you pay only to go live on your own .com. *How we checked: the difference between being bonded and being insured is summarized from Insureon's guide to janitorial bonds and Bryant Surety Bonds' explainer, read on October 8, 2026. It's a general description, not insurance advice — ask your insurer what your own policy and bond cover. We left prices out on purpose: cleaning rates vary too much from town to town for a national number to help you.* --- Tell us what you clean, where, and what it costs, and we'll build the page. Looking costs nothing, and you decide afterwards. Build your website: https://www.websmoothly.com/get-started Related: [Online booking on your website](https://www.websmoothly.com/guides/online-booking-on-your-website) · [How much does a small business website cost in 2026?](https://www.websmoothly.com/how-much-does-a-website-cost) · [Website for contractors](https://www.websmoothly.com/website-for-contractors)